Recipe Inspire [AU]

2 million Australians searched for recipe content in mid February

This Inspire looks at seasonal trends, how people are searching for recipes, which websites they are visiting, the audience engaging with this content and their online journey.

With over 2 million Australians searching for or engaging with recipe content in mid-February, allow our Inspire to help you understand the consumer behind this behviour.

Download this Inspire and learn:
  • Search demand for recipes begins to increase in volume during the last week of November, searches for recipes increased 14% in the lead up to Christmas Day 2016.
  • On average the mobile rate for recipe searches the week before Christmas was 70%.  
  • The recipes audience were 30% more likely to be female. 
Missed our previous Post Travel Inspire?

Last month we released our Travel Inspire. 
This Inspire provides insight into the performance of the Travel industry over January 2017, including peak traffic days, the websites which saw the biggest increase in visit share year on year across the Accommodation and Airline categories, top destinations, and the audiences behind visits to direct hotel sites vs. aggregators.

Download the Inspire
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