How digital natives and digital migrants engage with the sharing economy online.
Consumers are using the internet in such complex ways, it can be challenging for brands to keep up.

How can companies understand the way consumers really use technology in order to better connect with them? Hitwise found very unique differences between how digital natives and digital migrants (those who grew up with the internet, and those who didn’t) use the internet to share. We look at the data to uncover…
  • How Americans engage with the sharing economy overall
  • How digital natives use collaborative consumption to crowdsource and connect
  • How digital migrants use the internet for to travel planning and investing