Key takeaways include:
• Thanksgiving is the biggest shopping day of the year: While there’s more comparison shopping and planning occurring than purchasing, retailers have an opportunity to generate some early sales before Black Friday even begins.
• Key Dates: Understanding changes in shopping behavior during the holiday period will help retailers and publishers identify engagement opportunities that don’t revolve around sales.
• Mobile Trends: Marketers should focus their efforts on mobile optimization and ensuring content commonly searched for on mobile devices is updated for smartphones and tablets.
• Product Trends: Searches on Amazon Prime Day provide an early glimpse into products that are likely to be hot this Christmas.