You can only connect with people when you understand their similarities and differences. Every facet of marketing, from brand partnerships to search marketing, should be driven by rich audience insights and segmentation.
This report provides real examples from brands like Adidas, Toyota, Delta, Wells Fargo and more. Learn how marketers can use audience segmentation to optimize search, personalize messaging and reach their most valuable segments to maximize marketing spend.
Master audience segmentation in 5 areas:
• Identify Your Best Audiences
• Optimize Search Strategy
• Craft Compelling Content & Copy
• Increase Value of Partnerships
• Hone Channel Strategy