Hitwise Whitepaper | Australia

Have you noticed the recent lifestyle transformation?

Flashback to pre 2010. Gluten Free foods were for those poor souls who couldn’t eat a meat pie, vegetarians were hippies or rebellious teenagers, and the words ‘paleo’, ‘quinoa’ and ‘chia seeds’ didn’t exist in the majority of Australian’s vocabulary. The core exercise routine for many was team sports or a run at lunch and the only way you knew how far you had run was by guessing the distance.

Clean Living has exploded in Australia. It’s now one of the fastest growing industries and continues to grow year on year. It has changed the way many of us eat, dress and exercise, it’s also become a huge money making industry. But is it a fad, or is it here to stay?