Growing online audiences through enhanced search and content strategy
Digital technology has been a top priority for retail banks over the past few years and continues to be a key success factor in 2017. The ability to interact easily with banks has become increasingly important to customers, with new disruptive players bringing technology and customer experience to the forefront.
In this report, we look at the top trends and takeaways for retail banks in 2017. We detail ways in which financial service providers can enhance their online experience and customer loyalty, through better use of competitor intelligence and customer data.