Have you noticed the recent lifestyle transformation?

Your local pub may now be offering gluten-free meals, and a Fairtrade gift shop might have popped up down the street. Now, within a single postcode, there are multiple gyms, a boutique yoga studio and a healthy smoothie café.

UK consumers are driving this lifestyle movement and brands need to keep up. In this report, we analyse Hitwise data, highlighting the most significant trend currently taking the UK by storm and how retailers and companies can evolve to meet this change.