Growing online audiences through enhanced search and content strategy

In the UK, news consumption online has grown incredibly over the past year and continues to do so in 2017. This is largely due to key events, namely Brexit and Trump, which have dominated the headlines.

In this report, we look at key online trends and takeaways for news providers in 2017. We go back to basics, including knowing what to write about, when to publish and who to target, and provide tactics to increase and retain online market share.