Christmas Planning for 2016: Inspire

Tips to plan for the 2016 Festive season

The Festive period will soon be upon us and marketers need to be planning now to ensure a jolly season lies ahead.

This inspire is a companion to our Christmas Planning webinar—which you can view on-demand here—and provides tips and trends that will inform seasonal planning activities.
Key takeaways include:
• Black Friday is the new Boxing Day: Retailers need to start campaigns earlier, but they must also prepare for shoppers to be focused heavily on deals and sales throughout the season.
• Key Dates: Understanding changes in shopping behaviour during the Festive period will help retailers and publishers identify engagement opportunities that don’t revolve around sales.
• Mobile Trends: Marketers should focus their efforts on mobile optimisation and ensuring content commonly searched for on mobile devices is updated for smartphones and tablets.
 Product Trends: Searches on Amazon Prime Day provide an early glimpse into products that are likely to be hot this Christmas.
Missed our webinar?
Don't worry, we recorded the session, which you can access here.

The webinar was presented on 19 July, 2016 by Becky Postlethwaite, Head of Retail, and John Fetto, Senior Research & Marketing Analyst.

Find out more about the Hitwise Christmas Planning Webinar >
Christmas Planning for 2016
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Need help or insights for your Christmas campaigns? Contact the Hitwise team here.