Key takeaways include:
• Black Friday is the new Boxing Day: Retailers need to start campaigns earlier, but they must also prepare for shoppers to be focused heavily on deals and sales throughout the season.
• Key Dates: Understanding changes in shopping behaviour during the Festive period will help retailers and publishers identify engagement opportunities that don’t revolve around sales.
• Mobile Trends: Marketers should focus their efforts on mobile optimisation and ensuring content commonly searched for on mobile devices is updated for smartphones and tablets.
• Product Trends: Searches on Amazon Prime Day provide an early glimpse into products that are likely to be hot this Christmas.