Holiday Planning for 2016: Inspire Report [US]

Tips to plan for the 2016 Holiday season

The Holiday period will soon be upon us and marketers need to be planning now to ensure a jolly season lies ahead.

This inspire is a companion to our Holiday Planning webinar—which you can view on-demand here—and provides tips and trends that will inform seasonal planning activities.
Key takeaways include:
• Thanksgiving is the biggest shopping day of the year: While there’s more comparison shopping and planning occurring than purchasing, retailers have an opportunity to generate some early sales before Black Friday even begins.
• Key Dates: Understanding changes in shopping behavior during the holiday period will help retailers and publishers identify engagement opportunities that don’t revolve around sales.
• Mobile Trends: Marketers should focus their efforts on mobile optimization and ensuring content commonly searched for on mobile devices is updated for smartphones and tablets.
 Product Trends: Searches on Amazon Prime Day provide an early glimpse into products that are likely to be hot this Christmas.
Missed our webinar?

Don't worry, we recorded the session, which you can access here.

The webinar was presented on July 27, 2016 by John Fetto, Senior Research & Marketing Analyst.

Find out more about the Hitwise Holiday Planning Webinar >
Holiday Planning for 2016
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Need help or insights for your Holiday campaigns? Contact the Hitwise team here.