How to reach luxury Millennials
Millennial Consumers Shape the Next Generation of Luxury

The youngest generation has redefined goal of luxury consumerism: Millennials are willing to spend money on things they care about, but they value experiences, authenticity and social media currency more than physical products themselves.

The luxury brands that understand this mindset shift are winning over the next generation of big spenders. In this report, we break down the numbers behind today’s major players, the next generation of luxury leaders and what makes Millennial luxury shoppers tick.