Getting more out of your online data sets

New digital platforms continue to challenge traditional business models

Airbnb keeps hoteliers on their toes, and the rise of aggregator and peer review sites create additional complexity for airlines and travel agents. As a result, travel companies are becoming more sophisticated with their customer data, social media and data-driven decision making.

In this report, we detail key shifts and trends in online behaviour across the travel & tourism industry, and provide tactics for digital marketers to act on these findings.